How Social Media Can Grow Your Business

how social media can grow your business

Kashiff Khan Insights on Social Media

There is no escaping the fact that we now live in a social media-driven world where online events make a huge part of it. Ignoring the power of social media to grow and improve your business is a dangerous oversight. No matter how brilliant your product offering is, investing all of your time and energy into establishing an amazing website but overlooking social media can limit your reach.

Today, social media has an undeniable impact on the end customer- whether it is through simple brand awareness or brand loyalty that translates to sales. With consumers spending more and more time on social media, it has become the go-to source for product and brand information.

If you haven’t already, now is the best time to reflect on your social media strategy. Get your hashtags at the ready as we look at how social media can move your business forward:

  1. Allows businesses to become omnipresent – With a social media presence, your start-up will be able to practically reach out to a targeted group of people online. Today, the average person between the age group of 16-24 has about nine social media accounts. If your brand is on even a few of these platforms, you will seem to exist “everywhere” in that person’s life. This will help your brand rack up views and build strong brand awareness and recall value.
  2. Increase brand personalization – By appearing in your audience’s feed, you can replace business cards (which often wind up in the garbage). Brands can now achieve a new level of personalization with their social media handles that never existed in the business world. Developing a more personalized experience is a priority as consumers value brands that get to know them and understand when and how to sell to them appropriately.
  3. Build brand loyalty – One way to generate brand loyalty for a business today is by creating their page on one or more social networks and encouraging interaction. By reposting your customers’ posts on social media, you can establish a loyal following as it shows that you care how customers use the product after the sale. This love for your product soon becomes contagious and before you know it, you have hundreds of your brand enthusiasts.
  4. Increase industry collaborations – Having a social media account can significantly improve businesses that rely on collaboration for growth. Social media is more than just a platform for influencer marketing, it also allows brands to frictionlessly collaborate and extend their audiences by sampling sharing a post.
  5. Helps you evaluate audience feedback – While it is quite common to receive complaints from people who haven’t even bought your product, social media can act as a great place to start a conversation with your consumer and gauge their satisfaction. If you’re planning to introduce a new product feature, you can also get feedback from your audience or try it out before going live on social media.
  6. Adds credibility to your brand – If someone is researching on a company before buying something, one of the first places they’ll look is on the company’s social media accounts to see if they have any special offers or just to make sure they’re still active. Prospects can also see your fans and likes, which adds to the credibility of your company.

Your social handles also allow your brand to take control over reputation management. Even if a consumer is dissatisfied, potential customers can see how you handle the matter. This is critical because businesses that respond to online reviews are seen favourably by most customers.

Convincing enough to make social media a key part of your business? So get pinning, tweeting, Instagramming, and more to make your business even more visible!

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